The unsustainable weight of water in the traditional beauty industry
For decades, the global beauty industry has built its commercial and formulary architectures on a...
In the 2026 editorial landscape, the metamorphosis of the beauty market is no longer a niche trend but a consolidated reality that sees the...
For decades, the global beauty industry has successfully sold us an incredibly powerful illusion, perfectly packaged in elegant, frosted glass jars: the comforting idea...
In 2026, the vocabulary of sustainability has undergone a profound mutation. If in the previous decade the primary goal was "damage reduction" (less plastic,...
As 2026 begins, your beauty routine can become an active part of your green commitment. The real revolution isn't just in the formula, but...
NATRUE unveils the beauty trends for this fall-winter, which focus on a beauty routine made up of small steps that can protect the skin...
With the arrival of the warmer months, it becomes important to change one's beauty routine to keep the skin hydrated and protected from the...
Cleanical, meaning clean with clinically proven efficacy, Skinimalism, fewer but multifunctional products, and Epidermal Rewilding, which helps maintain a healthy and toned skin microbiome....
"Natural", "Organic", "Clean/Non-toxic", "GMO-free", "Without chemical ingredients", "Safe", "Without…", "Cruelty-free", "Does not contain water" and "Sustainable" are among the main claims behind which greenwashing...
The Canapa Contadina (the Italian for Country Hemp) will be the novelty of the year at Sana, the International Exhibition of Organic and Natural...
