Sustainable vegetarian fashion designer Stella McCartney has launched the world’s first faux-fur made using plant-based ingredients. Stella McCartney is one of the designers who most care about the environment and multiply the green, vegetarian and cruelty-free initiatives. Convinced Vegan, she also transfers her ideals of life to her collections, which are eco-sustainable and reduce both waste and animal exploitation within the fashion system to a minimum. For several years he has eliminated from his creations all the fabrics made with animal skin and recently launched a truly innovative project, the first organic fur produced only with vegetable ingredients.
The Koba Fur Free Fur is an incredibly innovative, ecological, eco-sustainable and cruelty-free garment. The fur, made by DuPont in partnership with Ecopel, contains recycled polyester and can be recycled in turn, favoring a process of transformation and circular economy. Koba Fur Free Fur is an ethical and green alternative to traditional furs born from the exploitation and mistreatment of hundreds of defenseless animals. Furthermore, its production requires 30% less energy than a normal piece of clothing and produces over 63% less greenhouse gases than conventional synthetic materials.
In a statement, Stella McCartney said: “I am incredibly excited about this new eco-friendly, bio- based Fur-Free Fur. It is another big step toward the future of fashion being sustainable and animal free.”
With Koba fur is not only sustainable but also recyclable, reducing the amount of waste produced and favoring the circularity of the fashion industry, one of the most polluting in the world.
Stella McCartney was a pioneer in the field of green fashion. The Stella McCartney brand was born in 2001 and even then it did not use leather, fur, feathers or animal glue. His choice raises some doubts, but she continues undaunted to carry it on. In 2008 he introduced organic cotton (cultivated without the use of pesticides and fertilizers and with a low environmental impact), in 2010 he banned PVC (the most polluting plastic in existence), in 2012 he introduced recycled polyester and the soles of biodegradable shoes. The following year it eliminates the angora and introduces eco-nappa, then it is the turn of recycled polyester for accessories, sustainable viscose and the banishment of virgin cashmere (use only the recycled one). In 2015 he launched the faux leather fur coat and in 2018 he stopped using the mohair.
On the Paris catwalks, Stella McCartney presents the most ecological collection ever made: 75% of runway products are sustainable – regenerated cashmere, sustainable wood for heels, eco nappa, and then Koba, a vegetable-based fur, without ever giving up on style and elegance. The designer, who after a long association with the Kering Group for about a year has an equal agreement with the LVMH Group, pursues unquestionably in a fashion research compatible with the needs of today’s women, interpreting their tastes and needs. Not only environmental sustainability, therefore, but also a careful look at modern times and the new mission of fashion, which is no longer just for cover women but is for real, dynamic women, who alternate between the roles of professionals and wives and mothers.