After the international success that made it a media case, the film has been distributed in Italian cinemas by NFILM since 30 March.
Through the testimonies of experts, activists and ordinary people, ‘I will never be vegan’ rebuts with facts the arguments put forward by die-hards who consider it impossible, or worse, useless to embrace the vegan lifestyle.
Tom Pickering starts with a simple question: ‘Mum, why don’t we eat meat?’. He talks to doctors, scientists, environmentalists, psychologists and chefs. He follows investigative journalists and activists as they infiltrate factory farms and slaughterhouses. Has he, who has been used to not eating meat since childhood, been living the wrong way?
The documentary therefore offers a unique perspective by answering questions, doubts, uncertainties of those who still do not believe in the vegan lifestyle and do not want to see the dramatic relationship that exists between climate change and food.
On the occasion of the Italian release, special screenings will be organised with the participation of experts and activists for a direct confrontation with the public thanks to the sponsorship of AssoVegan and the collaboration of VEGANOK.
‘Many people believe they have good reasons not to become vegan, but often these beliefs are based on incomplete or misleading information,’ says director Thomas Pickering. ‘With this film we want to offer an opportunity to explore the topic in an informed and unprejudiced way.’
‘The documentary helps to overcome commonplaces and misunderstandings that too often limit the perception of veganism,’ says Sauro Martella, founder of VEGANOK. ‘We share the same objective: to provide transparent information and encourage an informed debate on eating habits and their impact on health, animals and the planet’.
Renata Balducci, president of AssoVegan, also spoke on the subject, emphasising: ‘We are happy to sponsor a project that clearly shows how urgent a cultural change is. The documentary offers the Italian public a unique opportunity to reflect on often avoided issues, such as the interconnection between intensive livestock farming, climate change and animal suffering. I hope it will inspire more and more people to consider a vegan lifestyle not as a renunciation, but as a choice of awareness and respect’.
‘I will never be vegan’ is therefore not just a film, but an invitation to reflect on our relationship with food and the environment. An unmissable viewing for anyone who wants to be critically informed about food choices and their impact.
