It's called Maskne and it's a new form of acne resulting from prolonged use of the mask. The term derives from the conjugation of...
A new way of thinking about cosmetic products, lower economic availability and a different lifestyle are dictating new trends in the cosmetic market. The...
NATRUE unveils the beauty trends for this fall-winter, which focus on a beauty routine made up of small steps that can protect the skin...
In 2026, the vocabulary of sustainability has undergone a profound mutation. If in the previous decade the primary goal was "damage reduction" (less plastic,...
For decades, the global beauty industry has successfully sold us an incredibly powerful illusion, perfectly packaged in elegant, frosted glass jars: the comforting idea...
As 2026 begins, your beauty routine can become an active part of your green commitment. The real revolution isn't just in the formula, but...
