Preservatives are substances, natural or synthetic, which are added to the formulation of cosmetics but also to some foods, beverages, even drugs, to ensure their integrity and safety over time. In fact, they perform an effective action against microorganisms:...
"Natural", "Organic", "Clean/Non-toxic", "GMO-free", "Without chemical ingredients", "Safe", "Without…", "Cruelty-free", "Does not contain water" and "Sustainable" are among the main claims behind which greenwashing can be hidden. To help consumers who are increasingly aware of a sustainable lifestyle and...
Cleanical, meaning clean with clinically proven efficacy, Skinimalism, fewer but multifunctional products, and Epidermal Rewilding, which helps maintain a healthy and toned skin microbiome. These will be some of the 2024 beauty trends for an increasingly green and global...
The term "green" is often used as a synonym for "natural" and "eco-sustainable" and gives us the idea that that product or service is good for the environment and our health. This is only partially true, especially in cosmetics....
Search for 100% natural and organic ingredients, sustainability and transparency to combat greenwashing. These are the key elements that emerge from a study commissioned by Natrue which involved a representative sample of over 1,000 consumers in Germany and France...
Italy is a country rich in historical and landscape beauties but also with plants and aromatic herbs that are used to produce natural cosmetics that respect the environment and offer pleasant pampering to tourists. It is not uncommon, in...
Even if spring seems to be late, in these days of temperature fluctuations, the rays of spring sun can be treacherous: lower temperatures than summer ones make the sun feel less direct, with the risk of getting burned.
In reality,...
Nature is a valid ally when it comes to beauty. In cosmetics, the use of natural derivatives is increasingly frequent, which are replacing chemical compounds in the formulation of many products, to ensure eco-sustainable cosmetics, respectful of the environment...
The summer season, long awaited for the heat, the sea and the long-awaited holidays, is the most difficult season for our hair, which is subject to greater stress that affects the autumn effluvium. Often in the autumn, about our...
After a historical period of totally depilated faces and bodies, men have rediscovered their long beards. A return in style of the beard has not happened since the 70s, a decade symbol par excellence of the rough and bearded...
