"Natural", "Organic", "Clean/Non-toxic", "GMO-free", "Without chemical ingredients", "Safe", "Without…", "Cruelty-free", "Does not contain water" and "Sustainable" are among the main claims behind which greenwashing can be hidden. To help consumers who are increasingly aware of a sustainable lifestyle and...
Even if spring seems to be late, in these days of temperature fluctuations, the rays of spring sun can be treacherous: lower temperatures than summer ones make the sun feel less direct, with the risk of getting burned.
In reality,...
Preservatives are substances, natural or synthetic, which are added to the formulation of cosmetics but also to some foods, beverages, even drugs, to ensure their integrity and safety over time. In fact, they perform an effective action against microorganisms:...
Highlighting hair with natural
dyes is possible. Plants, in fact, offer us a wide variety of solutions if we
want to darken or lighten our hair, cover the regrowth or hide the white that
begins to sprout on our head. Dyeing plants,...
The holidays are over and are you afraid of losing the tan gained with so much sacrifice and hours spent under the scorching sun? Follow these simple tips and your skin will stay golden and smooth for longer.
In fact,...
After a historical period of totally depilated faces and bodies, men have rediscovered their long beards. A return in style of the beard has not happened since the 70s, a decade symbol par excellence of the rough and bearded...
Varicose veins are a problem that plagues many women, especially after a certain age. Before resorting to invasive treatments or even cosmetic surgery, we can prevent and limit the onset of varicose veins through cosmetic treatment based on plants...
NATRUE unveils the beauty trends for this fall-winter, which focus on a beauty routine made up of small steps that can protect the skin from cold, humidity and temperature changes while respecting the environment. This winter, the spotlight will...
Calicanthus is a shrub native to China belonging to the calycanthaceae family. The shrub gives winter blooms (regardless of the climatic conditions) and from this comes its Greek name "Chimonanthus" literally "winter flower". The main characteristic of the flower...
Knowing how to read the INCI of a cosmetic and identify suspicious and not really "green" substances is essential to be sure you are making the right choice when buying a shower gel, a cream, a perfume.
Beware of preservatives
Pay...
